Friday, 18 December 2009
Keeping fit the Fuller’s way
When my publishers were researching visuals for 1001 Beers (out in the spring when you can criticise the choices) they came across this wonderful image for Fullers (sic) — I presume it’s sometime between the 1930s and the 1950s, almost like a golden age of beer advertising. I seem to remember some information being released earlier in the year that beer is the best refresher after sport, so this ad is spot on in its beer advocacy. If I didn’t do my runs at 7am then I would be quite happy to rehydrate myself with a glass of Chiswick rather than my normal water.
PS don’t let the Daily Mail or Liam Donaldson see this, they’ll be livid and probably — in the spirit of New Labour’s love of apologising for everything that has happened in the past millenium — want Fuller’s to say sorry for tempting some of the leading athletes of the day to forgo all for a life of rack and ruin orchestrated by the demon drink and all its imperious imps (or not).