Thursday, 30 March 2017

What have Brewdog ever stood for

I saw some tweet, from a friend, which said ‘what did Brewdog ever stand for’, in light of some legal stuff (which you can read elsewhere), and I thought of the piece I included in a book that Roger Protz and I wrote for CAMRA in 2015, and which we both suggested/demanded should include BrewDog. I wrote it and Roger was happy with it and in light of all the stuff about punks not being punks (I was a punk and dropped it like a hot coal when everyone and their mother became one — it was not about mohicans but more about an attitude, I learnt more about situationism and structuralism through punk than anything else and never passed into the fancy dress stage, which owed more to 19th century dandyism than anything else), here it is before it was edited. Despite the dreadful Raspberry Smoothie IPA and knocking over the furniture in the PR showroom of self-righteousness I still think they do a good job (as do Adnams, Fullers, Hook Norton, Camden etc etc etc). 


BrewDog’s brewery is a cavernous, cathedral-like brewing hall with its steel ribs reaching out and holding up the sky; it’s a lively animated space on brewing day as rock music plays and brewers mull about, clambering up steel ladders to check brewing vessels and ducking beneath metal pipes through which beer flows. Outside sit the fermenting vessels, silvery, towering cylinders that receive more hops as the beer sleeps, through something called a hop cannon. This feels like a brewery committed to the future.

However, there’s one thing missing. BrewDog don’t make cask beer, they stopped making it in 2011. They did make some very good cask beers such as 5AM Saint, Paradox and, yes, even Punk IPA, but that was then this is now. Their beers are either in bottle or what is called, for want of a better word, craft keg. Go to any of the brewery’s bars in Bristol, Sheffield and across London and you won’t find a hand pull (but you will find friendly bar staff who are exceptionally knowledgeable about beer, but it won’t be cask). The brewery has also a fractious relationship with CAMRA, to say the least. 

Yet, BrewDog cannot be ignored. Their craft keg might not be cask but it’s neither the tinny-tasting, strained keg of the past, which had as much a relationship with flavour as processed cheese has with the Slow Food movement. BrewDog is also seen by many drinkers as one of the most significant and — yes — exciting developments in the world of beer for many years, and that would probably include a fair amount of CAMRA members.

Important? For a start, without them we probably wouldn’t have had the likes of Magic Rock (whose High Wire could be seen as a tribute to Punk IPA), The Kernel and Wild Beer. For better or worse they have been an inspiration. BrewDog has brought many young men and women to beer and, in a similar way the Sex Pistols broke out of the punk ghetto, they have also transcended the beer bubble. They have been heard of by people who rarely drink beer, a recognition factor many breweries would love. Your mum has probably heard of them.

Even though it’s not cask, BrewDog brew some good beers. A bottle of Punk IPA has a pungent and arousing nose of ripe peach and apricot skin; lychee, papaya and mango trips off the tongue, while there’s a gentle touch on the elbow of white pepper in the dry and grainy finish. Meanwhile Jack Hammer is a big beast of a strong IPA with its bitter finish clanging away like an alarm bell and the even stronger (9.2%) Hardcore IPA has an intense swagger of grapefruit, blue cheese and pine cones on the nose while in the mouth it is fulsome with a concentration of sweet grapefruit alongside a resiny hoppiness — this is a beer able to hold its head high against anything the likes of Stone can produce.

Yes they can be wearisome. There have been the controversies: by and by the world of beer is a relatively cordial one but some of BrewDog’s comments on the nature of British brewing not only upturned the apple cart but starting throwing the fruit about. This is something that James Watt acknowledged when I met him up the north of Scotland, where the brewery have their home, early on in 2014: ‘there are things we wouldn’t do now.’

That was then, this is now and who knows, there might be things they will do in the future: such as brewing cask, because if you cast your mind back several years they brewed some excellent cask beer.



4 comments:

  1. "What have Brewdog ever stood for?"

    Making money. Which is in and of itself not an aim to be automatically despised, though many, foolishly, do.

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  2. Commercial brewing is a business, to survive you have to turn profit. Even the the hippest, most environmentally sustainable craft brewery has to make a profit.

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  3. Brewdog are an example of what the Situationists called recuperation. So although what they stand for is indeed making money like every other captialist, they cloak it in the language of revolution.

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