Beer culture? What is beer culture? Some might argue that
it’s about the liquid in the glass and the approach that the brewer has taken
and how the drinker conjoins with it. It’s perhaps about what the brewer has
done within the cloisters of the workplace, the ideas that have created the
beer; it’s the experiences, the memories, the everyday life, the homework and
the rote learning all distilled into the brew; some brewers might be like
inspired songwriters or clever wordsmiths such as Paul Heaton and others like
session musicians who turn up day after day and play the same sequence of notes
(not necessarily a bad thing as some of the best musicians in the world are
sessioneers).
As for the drinker, is beer culture about how they approach
the beer in their glass, how they have a relationship with it, how they treat
the world when they think about it or drink it or place a plate of ribs in
front of it or sit in an armchair closeted from the world, the glass to hand.
Others might throw in the environment in which the beer is drank, the ambience
of the place where the beer is enjoyed (or maybe isn’t enjoyed), the glare of
the light that moonwalks across the stage of whatever drinking space in which
the drinker happens to enjoy their beer.
Is it also about the words that are exchanged about the beer
like tokens of affection? Or maybe, on the other hand, the words about the
beer, whether in the hand or in someone else’s, are like missiles thrown at the
police during an inner city riot. Beer’s like that, it encourages words to be
tossed about, chucked up in the air, stamped on the floor, taken through the
gutter and hung out to dry. Words soothed and smoothed like soft fur, fed on
ripe corn, fattened up for slaughter and then they’re gone.
For others beer culture is the route beer takes to get from
the people who make it, through the hands of the people who encourage people to
try it, en route touching the hands of people who pay for the space in which
the beer is made and the face that it shows to the world, before finally the
beer laps into the glasses of the people who will pay for it — a journey
perhaps with brightly coloured scraps and flags left at various stations along
this passage calling out to people that this beer will make them more than they
are.
And of course there’s the fury and the fire of the campaign,
the broad bland outstretch palm smile of the evangelist and the educator, the
sorter out of the wheat from the chaff, the ones that aim to bring order to the
world of beer culture in the same way perhaps an art teacher would have loved
to teach Picasso how to paint. There’s the time lord in search of what was lost and is found again, an arrow of time flying backwards and forwards. And finally there is the culture of beer
culture, the historiography, the methodology, a place where beer culture is
dissected like a frog in a school laboratory.
So what is beer culture?
the time lord in search of what was lost and is found again, an arrow of time flying backwards and forwards
ReplyDeleteI prefer to think of us as 'historians', but I love the image. I have been thinking I might suit a bow tie...
"So what is beer culture?"
ReplyDeleteGreat question, indeed. Lately, I've been wondering if there is such thing as "beer culture", actually. I'm inclined to believe there is, but as something that mostly exists on the other side of the counter, or, perhaps, within the walls of the breweries. For us, consumers, beer is just another part (more or less important, depending on whom you ask) of a wider thing.