Thursday 28 May 2009
Product placement or not?
Off to see the latest Star Trek movie (not a Trekkie, it’s half term) and there’s a scene in a bar towards the start where the future Captain Kirk gets in a brawl. Prior to that he’s pestering the future Lieutenant Uhura, who has just ordered a round of drinks including one called Budweiser Classic (probably brewed in a plant somewhere on Alpha Centuri, cheaper labour costs etc). Unashamed product placement or a favour returned? A Bud plant in California (Earth) apparently stood in for the engineering bit on the Enterprise, so you have to make your own mind up. Mind you, I would have thought Kirk’s favourite tipple would have been anything from Rogue.
It’s a bit sad when one starts noting these things in a movie; I remembering trying to see what was the name of the Peruvian beer James Bond was drinking in a Lima bar in Casino Royale, but to no avail.